What to know more about the benefits of riding and/or providing public transit? The National RTAP has compiled a list of compelling statistics from diverse national sources that your organization can add to presentations, brochures, handouts, and advertisements to help demonstrate the many benefits and lasting value of public transit. By using powerful data in your marketing materials, you can influence stakeholders to foster policies and improve funding mechanisms that invest in and expand the reach of transit. Statistics in this toolkit can also be used in direct consumer marketing materials to attract and retain current and future riders.
Read more here: http://nationalrtap.org/marketingtoolkit/Marketing-Tools/Transit-Benefits-Statistics